97% Record cup return rate for recycling Circular festival cups in a closed partner loop 27/11/2025 “This initiative demonstrates the importance of innovative recycling concepts and partnerships across the value chain in creating meaningful change. Through these efforts, Smukfest and its partners are setting a powerful example of how festivals can embrace circular solutions to reduce their environmental impact.” – Jesper Emil Jensen, Regional CEO at Faerch In 2025, the Danish festival Smukfest set a new standard for sustainable event solutions by achieving a record-breaking 97% return rate of festival cups for recycling. Building on the success of 2024, we strengthened our partnership with Royal Unibrew and Multiline to advance circularity. Working together, we pushed boundaries and closed the loop - proving that sustainability and innovation go hand in hand. Proven concept: From single-use to circular cups Following the successful launch of circular festival cups in 2024, the concept was further refined in 2025, driving higher consumer engagement in returning cups after use. Collected through Denmark’s deposit system, Dansk Retursystem, the cups were collected at a central collection point and transported to our integrated recycler, Cirrec, where the cups have been recycled into new cups or food-grade packaging - reducing reliance on virgin materials and minimising waste. This closed-loop concept demonstrates the power of circular solutions with the focus on recycling and collaboration, keeping valuable resources in use and out of the environment. faerch.com/recycling
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